Why should landscape contractors consider digital marketing? Digital marketing, which usually includes website development, search engine optimization, pay-per-click advertising, online lead generation, social media management and more, helps busy landscape business owners focus on what matters most.
Business owners must make sure their business is operating with excellence and achieving growth in sales, awareness and brand perception.
Digital marketing is extremely time consuming and there is a lot to it. This is why it’s important that business owners outsource their digital marketing to a landscaping marketing agency that serves the landscaping industry.
These agencies have the experience and expertise to create solutions for lawn care companies of all sizes.
Since there’s a lot involved in digital marketing, let’s take it one step at a time and start with website design. We’ve cover what we believe are four critical steps to growing your company—and possibly the ones you should prioritize first.
Implementing professional lawn care and landscaping website design
Your website is your front door to new customers. Having a website that looks professional and is easy to use will help prospects feel at ease to call you and get a quote.
It’s important to make sure your website appeals to prospects regardless of age, gender or interests.
We also need to consider accessibility. If your lawn care business’ website is not accessible to older generations or those with disabilities, we need to make sure this isn’t the case.
Another important factor to consider is how easy it is for customers to contact you through your lawn care website. Make sure the information they need in order to get a quote or sign up for lawn maintenance is easily accessible, whether it’s an online form or phone number on every page of your lawn company website, ideally in the upper right hand corner.
Getting your landscaping site to rank high on Google through search engine optimization
On the topic of websites, we need to make sure that the website is friendly to not only your prospects, but also Google bot! That is where search engine optimization (SEO) comes in. SEO is the process of optimizing your lawn business website so it ranks higher in Google, which leads to more visitors.
Google takes inventory of every web page on the internet. Through the structuring of content and what keywords are being utilized, Google determines how to rank pages in the Google search results.
Structuring your website content around the right keywords and local service areas will ensure your site is the one prospects find when searching. SEO actually goes hand in hand with serving your customers the right information.
Consider the keywords your prospect types when searching for your landscaping business. The right landscaping marketing agency will help you do this.
If someone visits your lawn care business’s website for the first time, what are their initial thoughts? Is there enough information about why your landscaping services have a clear advantage over your competitor’s?
Choose to take SEO seriously and you will have a massive advantage over the other companies who still don’t believe in the power of internet marketing. On the other hand, many companies are already working with a landscaping marketing agency to help them with their SEO strategy.
If you haven’t already began implementing an SEO strategy for your landscaping business, it’s time to start now! Also check out our separate article on increasing website visits through faster page speeds.
Connect with influential landscapers and future prospects through social media
Social media has become an integral part of landscape business marketing. People love to post their lawn service experiences online, which means it’s important for landscapers to be active on the most popular social networks like Instagram.
Also, with many landscape influencers using YouTube and TikTok, you now have a great opportunity to carve your way into the already-existing communities—maybe your relationships with them will help you build trust and get more followers yourself.
Your lawn business should have profiles that are updated regularly with valuable content and make sure to stay on top of how and when you post. You can use tools like Buffer or Hootsuite for this, which help you schedule posts in advance across all your social media profiles.
Landscape and lawn care company marketing strategies also include email campaigns; they’re a great way to keep customers updated with the latest lawn service information.
Increasing your landscape customer’s lifetime value through email marketing
If you are offering a newsletter with lawn care tips and updates about your company’s services on a regular basis, customers might be more likely to continue using your lawn business for their lawn maintenance needs over time.
You can also send them unique offers and incentives to continue buying again and again.
If your list of past clients sits idle without receiving any communication, those leads that were once customers become very cold. It’s best to keep communicating with your customer base, encouraging them to continue using your lawn business in order to maintain a relationship and keep sales numbers up.
The key is staying relevant with the content you send out, so customers want to read it. As they engage more frequently with your lawn care company through digital methods, they are more likely to buy again and again, increasing their lifetime value.
They are then more apt to refer you to others, being that you’re always top of mind for them as they go about their busy lives.
We’ve covered four important areas to include in marketing your landscaping business online. Being active in your lawn care company’s digital marketing plan will help you achieve growth in sales, awareness and brand perception.
To make the most of these ideas, you should do two things:
Consult with an experienced lawn care business owner who can guide you on how to best implement them for success
Many of these businesses are active on social media, so just start messaging them and looking for answers to your questions. 99% of the time, they will be excited to support another business owner in the same industry.
Chances are, they received support and guidance from others as well, so they’ll be happy to pay it forward.
Connect with a landscaping marketing agency so you can shortcut your success
Rather than trying to figure everything out yourself, marketing agencies have frameworks, templates and standard operating procedures to get the job done right.
They have years of experience in implementing the best ways to get new landscaping customers through marketing and advertising. Many agencies are dedicated full-time to supporting local businesses just like yours so they can help you out without costing an arm and a leg.
If you’re looking for more information, consider scheduling a call with our team at Flagstone Marketing. We’d love to talk about how we can help your landscaping business stand out in your market, while leaving you with more time and less stress to do what you enjoy most.